Home Matters Franchise Opportunities

Elevate Your Agency with the Home Matters Conversion Program

Plug into Home Matters Caregiving’s proven systems for leads, caregiver retention, and scalable operations without sacrificing the personal touch that built your reputation.

Already an Owner? Turn Your Independence into an Advantage.

If you are currently operating an independent home care agency, you know that the passion for serving seniors is only half the battle. In today’s shifting landscape, independent owners often face an uphill climb against national brands with massive marketing budgets, proprietary technology, and streamlined recruitment engines.

If you’re finding it increasingly difficult to recruit top-tier caregivers, capture local digital search traffic, or scale your operations without burning out, you aren’t alone—but you don’t have to stay stuck.

Why Convert to Home Matters?

You’ve already built the foundation; we provide the skyscraper. Converting your existing agency to a Home Matters franchise allows you to retain your local expertise while plugging into a proven system designed for high-growth senior care. It’s time to make a change if you are:

Struggling with Visibility

Your website isn't generating the leads you need to grow.

Hitting a Revenue Ceiling

You’re working harder than ever, but your net income has plateaued.

Feeling Isolated

You lack a peer network and a corporate support team to help you navigate complex industry regulations.

Compromising on Care

Administrative burdens are taking you away from the heart of your business—the clients.

The Home Matters Edge

Our conversion program is specifically designed to help independent owners bridge the gap between “getting by” and “leading the market.” By joining the Home Matters family, you gain an immediate competitive advantage through our done-for-you marketing program, advanced caregiver retention strategies, and a business model optimized for long-term scalability.
Don’t just compete with the major players, become one.

Frequently Asked Questions

Will I lose the local reputation I’ve worked so hard to build?

Not at all. In fact, we view your local roots as your greatest asset. The Home Matters model is designed to pair your community trust with our national sophistication. While the name on the door changes, the heart of the business—you and your local team—remains the same. We help you announce the transition to your clients as an “upgrade” in resources and service quality.
Your team is the backbone of your success. We provide a clear roadmap for transitioning your staff into the Home Matters system. Most caregivers find the change exciting because they gain access to better training tools, clearer career paths, and a more robust support structure, which actually helps with caregiver retention.
Home Matters focuses on high-quality, non-medical care. While we have standardized systems to ensure safety and efficiency, we encourage the personal touch that made your independent agency successful. Our “Purpose-Driven” approach to care usually aligns perfectly with the values of independent owners.
We aim for a transition that is seamless and non-disruptive to your current clients. Depending on the size of your agency, the process typically takes between 60 to 90 days. During this time, our dedicated transition team works alongside you to handle data migration, branding updates, and system training.
You are still the boss. As a franchisee, you own your business and make the day-to-day decisions. Home Matters provides the playbook, technology, and marketing power, but you are the coach. Our goal is to remove the administrative “noise” so you can focus on being a leader in your community.

The most immediate impact is the transition from being a “solo operator” to having a full-scale corporate engine driving your growth.

Our Done-For-You Marketing System allows you to leverage a sophisticated team of AI and marketing specialists from day one. This includes our dedicated Inside Sales Representatives, who are 100% focused on fielding inquiries and setting up assessments directly for you. When you have a professional team in your corner handling the initial “handshake” with clients, you can scale your business at a record pace.

But we don’t stop at sales; to support your newfound growth, you’ll also gain access to our Done-For-You Recruiting and Scheduling services, ensuring you have the staff to meet the demand. You focus on the care; we’ll help handle the rest.

Ready to Scale Your Legacy?

You’ve built a business to be proud of. Now, give it the fuel it deserves to reach the next level. Transitioning to Home Matters isn’t just about changing your logo, it’s about gaining a powerhouse team dedicated to your growth, recruitment, and long-term freedom.
Home Matters

Franchise Information Document
What to Expect

Let’s Have a Confidential
Conversation

Join the ranks of successful owners who have traded “doing it all” for “having it all.” Fill out the form below, and our conversion specialists will reach out for a private consultation to see if your agency is a fit for the Home Matters system.

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Home Matters
Franchise Information
Document

Simply fill out the form to download the document and learn more about owning your own Home Matters franchise.