Home Matters Franchise Opportunities

Start a Home Matters Franchise

Senior Care Franchise:
Future of Senior Care Industry

Home Matters Caregiving is setting new standards in the senior in-home care industry. Now, you can be a part of our growth story.


Home Matters

Franchise Information

What to Expect

Industry Growth and Potential

Join an Industry on the Rise

The senior care market is not just growing; it’s thriving, fueled by a demographic wave of baby boomers who prefer the independence of aging in their own homes over traditional care facilities.

Baby Boomers
People Turn
65 Daily
People Turn
85 Daily
U.S. Home Healthcare
Market CAGR

The Baby Boomers (1946-1964) belong to one of America’s greatest generations. The need for in-home care services is escalating with over 10,000 Baby Boomers turning 65 every day in the United States, highlighting a persistent demand for senior care services. The U.S. home healthcare market, valued at $152.9 billion in 2023, is expected to reach $253.4 billion by 2030, growing at a 7.48% CAGR​.

What Makes Home Matters Caregiving Different?

We’re training up new franchise owners to thrive as business leaders while giving back to the senior community where it’s needed most. The result is a career that is financially rewarding with the opportunity to add real value to the lives of deserving seniors.

“As a Home Matters Caregiving franchisee, you’ll be part of a venture that taps into the growing demands of an aging population and shapes the future of senior care.”

Clayton Foutch
Founder & COO

Proven Business Model

Backed by our extensive experience, forward-thinking strategies, and cutting-edge technology, our franchisees are uniquely positioned to meet the soaring demand in the senior care market, achieving financial and personal rewards.

A Commitment to Quality

Our nurse-guided model ensures top-tier support and supervision, ensuring the well-being of our clients. This dedication to superior care is why our franchisees see longer care hours and more profound impacts in their communities.

Robust Franchise Support

From continuous training sessions to hiring qualified and dedicated staff, we ensure your journey is smooth and successful. Plus, with our centralized services, including lead management and after-hours support, you’re never alone.

Home Matters Investment
At a Glance

Franchise Fee
Initial Investment Range
$99,000 to $677,000
Royalty Fee
Financing Assistance?

The Initial Investment Range includes the initial franchise fee and provides for some operating capital.

Minimum Financial Requirements:
Available Capital: $75,000+
Min. Net Worth: $200,000


Join the Home Matters Team


How to Succeed as a

Home Matters Senior Care Franchise Owner

You might think that it’s necessary to have a healthcare background to succeed as a Home Matters franchise owner. Fortunately, that’s not the case.

Franchise owners come from a wide variety of backgrounds. It’s the systems and training we provide at Home Matters that provide the common foundation for success in the home care industry.

But there are a few key qualities that we look for in future franchise owners.


Steps to Franchise Ownership at Home Matters

At Home Matters, our goal is to ensure that every new Franchise Owner is a great fit within our organization and our franchise system.

That’s why we’ve designed our process to give you plenty of opportunities to learn about us, but also plenty of opportunities for us to get to know you.


The Franchise Opening Process is a series of checklists containing tasks we will assist you with as we count down toward your business launch. It leads up to a week-long training at Home Matters University where you learn how to succeed as a Home Matters franchise owner.


Ongoing Coaching & Support

While the week of training at Home Matters University lays a solid foundation, the real learning begins when the franchise owner starts applying what they’ve learned.

That’s why the ongoing coaching and support from Home Matters is vital to the success of our Franchise owners.

Home Matters

Franchise Information Document
What to Expect

Home Matters
Franchise Information

Simply fill out the form to download the document and learn more about owning your own Home Matters franchise.