Home Matters Franchise Opportunities
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Senior Care Placement Franchise vs. Senior Home Care Franchise

While senior placement agencies and senior home care services are both involved with taking care of elderly people, they each come from opposite sides of the spectrum. The role of a senior care placement agency is to find assisted or senior living accommodation outside of the client’s home. In contrast, a senior home care service provides a range of in-home care services, so that the client can remain living in their home. If you are an entrepreneur who is looking for a franchise opportunity that assists seniors, it’s important to fully understand the differences between these two types of franchises.

What Is A Senior Care Placement Service?

People who are aging and are not able to live independently because they have a disability or chronic health issues can benefit from senior care placement services. This type of agency may also be helpful for seniors who live far from their families and need specialized care. In these situations, there are many factors to be considered such as location, current and future requirements, amenities, and costs. Senior care placement services help seniors who are unable to continue living in their own homes find accommodation that provides services to meet their specific medical and physical needs.

The Demand for Senior Placement Services

Assisted living is the most popular form of senior accommodation for adults over the age of 74. In 2023, the senior living industry had an annual revenue of $94 billion and is expected to grow by 4% annually over the next ten years. Senior placement services play a small role in the senior accommodation industry as not all seniors or their families choose to use a third party to help them find a suitable place to live. Many seniors and their families may choose to research and locate placements themselves to save on the costs of a senior placement agency.

What Is Senior Home Care?

In contrast to senior placement services, senior home care provides aging people with services so that they can remain living independently in their homes. Services tend to vary depending on the type of home care offered and the needs of the client. For example, some in-home senior care services may offer help with bathing, meal preparation, transportation to medical appointments, light housekeeping, and shopping for groceries. Other services may also include nursing and medical assistance.

The Demand for Senior Home Care

While some seniors, who are dealing with physical or medical challenges, are unable to remain in their homes, for many others, the decision to age in place is a priority. Around 90% of adults over the age of 65 wish to stay in their homes as they grow older. The increasing popularity of aging in place has led to an increase in demand for in-home senior care services. This is highlighted by a 2.3% growth increase in in-home care provider businesses in the U.S. between 2022 and 2023. In 2021, the U.S. home care industry was valued at $90.1 billion. By 2028, the industry is expected to grow to $146.6 billion, making an in-home care franchise a lucrative enterprise.

An In-home Senior Care Franchise with Home Matters Caregiving

Home Matters Caregiving was founded by two partners with a combined 29 years of success in the home care industry. The franchise is a leader in leveraging care technology. Their unique approach to care has won multiple industry awards. For every Home Matters Caregiving caregiver and franchisee, research and data are the foundation of the pursuit and achievement of excellence. It is also how they grow and improve their franchises. Cutting-edge research enables them to understand better and develop proven methodologies for providing superior in-home care. Internal operational data allows them to track their progress, identify areas needing improvement, and ensure every step taken is focused on providing great support for care professionals and clients.

Becoming a Home Matters Caregiving Franchisee

We are committed to people who want to make their community a brighter place for seniors. The process of becoming a Home Matters franchisee has been specially designed to give franchisees the perfect opportunity with education and support.

If you feel that Home Matters Caregiving may be the right franchise opportunity for you, contact us today, and we will send you an information package.


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