Meet the Team

The leadership team steering Home Matters forward

picture jeff giedt

Jeffrey Giedt

Chief Executive Officer

Since 2010, Jeff has served as founder and owner of several successful senior care organizations ranging from home care agencies and assisted living communities to a non profit charity dedicated to serving financially disadvantaged seniors. Jeff is passionate about creating organizations that serve seniors with extraordinary care. He is committed to teaching others how to do well by doing good.
profile clayton foutch

Clayton Foutch

Chief Operating Officer

Since 2007, Clay has served as founder of Home Matters Caregiving. From his previous career as a process engineer at Intel, Clay has championed a data-driven philosophy within home care that has not only created a culture of exceptional care but has also fostered a high retention work environment allowing for consistent growth year over year. Clay is focused on giving back as a long-standing board member with the Portland chapter of the Alzheimer’s Association. He is passionate about mentoring new entrepreneurs within the home care industry and teaching them what it takes to grow a successful.
profile jennifer ellsworth

Jennifer Ellsworth

Director Of Franchise Support

For the past decade, Jennifer Ellsworth has immersed herself in the senior care industry focusing on sales development strategies. Jennifer’s track record of success and her knowledge of the home care sales process makes her an invaluable resource to the Home Matters franchise owners.
profile heidi rowell

Heidi Rowell

Director Of Operations

Heidi Rowell has played a vital role in the development of Home Matters and its unique brand of care. Since joining the company in 2010, she has become an expert in the Home Matters way an possesses a deep knowledge of the operational processes that drive success for the Home Matters franchisees. Heidi’s hands-on approach and love of teaching makes her an invaluable resource to the Home Matters organization.